There are different anwsers depending on the more specific form of the question which is raised. Are you asking [A] where the formula of the skew-normal (SN) distribution appeared first, or [B] where the formulation of this extension of the normal class of distributions appeared first?
Birnbaum, Z. W. (1950). Effect of linear truncation on a multinormal population. Ann. Math. Statist. 21, 272-279.
There are however many other occurrences; the list includes:
whose importance and novelty is discussed in a paper by Azzalini & Regoli (2012).
As for the specific SN formulation, see Azzalini (1985, Scand. J. Statist 12, 171-178) for the scalar case, and Azzalini & Dalla Valle (1996, Biometrika, 83, 715-726) for the multivariate case.